Explore Health Insurance Leads in Michigan
An estimated 5.9% of Michigan residents under 65 have no health insurance, below the 10% rate for the U.S.. 18.6% of residents are 65 or older, and the median household income is $72,875.
Between October 2025 and September 2026, Leads Direct received 1,967 health insurance leads from Michigan. 20% of these shoppers were 65 or older. The largest age group was 50 to 64 (40%).
Search Michigan health insurance leads by applicant age, city and ZIP code, and buy only the ones that fit the plans you write.
Michigan at a glance
- Population: 10,077,761
- Residents under 65 without health insurance: 5.9%
- Residents 65 or older: 18.6%
- Median household income: $72,875
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024.
Health insurance shoppers in Michigan
- Health Insurance leads received: 1,967
- Age 65 or older: 20%
- Largest age group: 50 to 64 (40%)
Source: Leads Direct lead data, October 2025 through September 2026. Updated monthly.
Michigan counties with the most health insurance leads
- Wayne County: 393 leads in the last 12 full months
- Oakland County: 193 leads in the last 12 full months
- Macomb County: 168 leads in the last 12 full months
- Saint Clair County: 57 leads in the last 12 full months
- Kalamazoo County: 42 leads in the last 12 full months
Latest Health Insurance Leads in Michigan
| Received | Location | Gender | Age | Homeowner? | Home Value | |
|---|---|---|---|---|---|---|
| Oct 17, 2026 | SHELBY TOWNSHIP, MI | Female | 50 | Yes | $225,528 | Search Leads |
| Oct 16, 2026 | DETROIT, MI | Female | 37 | Yes | $66,867 | Search Leads |
| Oct 16, 2026 | SWARTZ CREEK, MI | Male | 39 | No | $433,582 | Search Leads |
| Oct 16, 2026 | LANSING, MI | Male | 43 | Yes | $181,282 | Search Leads |
| Oct 15, 2026 | CANTON, MI | Female | 46 | Yes | $339,150 | Search Leads |
| Oct 15, 2026 | STERLING HEIGHTS, MI | Male | 51 | Yes | $462,172 | Search Leads |
| Oct 15, 2026 | ALTO, MI | Female | 41 | Yes | $172,764 | Search Leads |
| Oct 15, 2026 | GRAND RAPIDS, MI | Female | 50 | No | $994,644 | Search Leads |
| Oct 15, 2026 | GRAND RAPIDS, MI | Female | 49 | Yes | $268,298 | Search Leads |
| Oct 15, 2026 | NORWAY, MI | Female | 56 | No | $215,030 | Search Leads |
How to buy health insurance leads from Leads Direct
Narrow it down
Find health insurance leads by state, county, ZIP code and applicant age.
Check the details
See each shopper's age, gender and city before you add them to your cart.
Purchase and reach out
Buy the leads that fit the plans you write and reach out right away.
Health Insurance Leads in Michigan: Questions Agents Ask
How many health insurance leads come from Michigan?
Leads Direct received 1,967 health insurance leads from Michigan between October 2025 and September 2026. The most recent ones are listed above with the date each was received.
How many Michigan residents are uninsured?
The U.S. Census Bureau estimates that 5.9% of Michigan residents under 65 had no health insurance (2020-2024 American Community Survey), compared with 10% for the U.S..
Are there Michigan health leads for shoppers 65 and older?
Yes. 20% of the health insurance leads Leads Direct received from Michigan between October 2025 and September 2026 came from shoppers 65 or older, and 18.6% of all Michigan residents are in that age group. You can filter by applicant age to find them.
What results do agents see with health leads?
Results depend on who is doing the selling, but clients tell us 10-20% of our leads turn into sales in the short term. Reach out fast and follow up more than once: a shopper who was not ready last month may be comparing plans now.
Which Michigan counties have their own page?
The counties listed above send us the most health insurance leads in Michigan. Every other Michigan county can be searched from the links at the bottom of this page.