Explore Health Insurance Leads in Wisconsin
An estimated 6.3% of Wisconsin residents under 65 have no health insurance, below the 10% rate for the U.S.. 18.5% of residents are 65 or older, and the median household income is $77,485.
Between October 2025 and September 2026, Leads Direct received 836 health insurance leads from Wisconsin. 23% of these shoppers were 65 or older. The largest age group was 50 to 64 (43%).
Search Wisconsin health insurance leads by applicant age, city and ZIP code, and buy only the ones that fit the plans you write.
Wisconsin at a glance
- Population: 5,914,872
- Residents under 65 without health insurance: 6.3%
- Residents 65 or older: 18.5%
- Median household income: $77,485
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024.
Health insurance shoppers in Wisconsin
- Health Insurance leads received: 836
- Age 65 or older: 23%
- Largest age group: 50 to 64 (43%)
Source: Leads Direct lead data, October 2025 through September 2026. Updated monthly.
Use the county search links below to look for health insurance leads in a specific Wisconsin county.
Latest Health Insurance Leads in Wisconsin
| Received | Location | Gender | Age | Homeowner? | Home Value | |
|---|---|---|---|---|---|---|
| Oct 19, 2026 | WEST BEND, WI | Male | 40 | Yes | $480,992 | Search Leads |
| Oct 18, 2026 | WEST BEND, WI | Male | 66 | Yes | $435,473 | Search Leads |
| Oct 18, 2026 | KENOSHA, WI | Female | 47 | Yes | $380,779 | Search Leads |
| Oct 18, 2026 | GREEN BAY, WI | Male | 47 | Yes | $274,937 | Search Leads |
| Oct 17, 2026 | MILWAUKEE, WI | Female | 43 | Yes | $177,037 | Search Leads |
| Oct 17, 2026 | DURAND, WI | Male | 64 | Yes | $216,992 | Search Leads |
| Oct 16, 2026 | WAUSAUKEE, WI | Female | 40 | Yes | $153,276 | Search Leads |
| Oct 15, 2026 | APPLETON, WI | Female | 38 | Yes | $269,880 | Search Leads |
| Oct 13, 2026 | EAU CLAIRE, WI | Male | 21 | Yes | $372,179 | Search Leads |
| Sep 24, 2026 | ASHLAND, WI | Female | 52 | Yes | $161,789 | Search Leads |
How to buy health insurance leads from Leads Direct
Narrow it down
Find health insurance leads by state, county, ZIP code and applicant age.
Check the details
See each shopper's age, gender and city before you add them to your cart.
Purchase and reach out
Buy the leads that fit the plans you write and reach out right away.
Health Insurance Leads in Wisconsin: Questions Agents Ask
How many health insurance leads come from Wisconsin?
Leads Direct received 836 health insurance leads from Wisconsin between October 2025 and September 2026. The most recent ones are listed above with the date each was received.
How many Wisconsin residents are uninsured?
The U.S. Census Bureau estimates that 6.3% of Wisconsin residents under 65 had no health insurance (2020-2024 American Community Survey), compared with 10% for the U.S..
Are there Wisconsin health leads for shoppers 65 and older?
Yes. 23% of the health insurance leads Leads Direct received from Wisconsin between October 2025 and September 2026 came from shoppers 65 or older, and 18.5% of all Wisconsin residents are in that age group. You can filter by applicant age to find them.
What results do agents see with health leads?
Results depend on who is doing the selling, but clients tell us 10-20% of our leads turn into sales in the short term. Reach out fast and follow up more than once: a shopper who was not ready last month may be comparing plans now.
Which Wisconsin counties have their own page?
The counties listed above send us the most health insurance leads in Wisconsin. Every other Wisconsin county can be searched from the links at the bottom of this page.